Apple Inc - 3505 Words

Question 1: Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage | Figure 1.0: Porter’s four competitive strategies Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below. 1. Cost-leadership Strategy Apple used to identify customers’ specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design iMac computer and iBook†¦show more content†¦People like to feel that they are unique individuals with their own needs and desires. One of the best strategies for dealing with competitors is to offer customers exactly what they want, when they want it, and how they want it. The Internet provides a new outlet for mass customization by allowing customers to order one-of-a-kind products. For example, Apple uses product differentiation to help market its iPod and online music system to a broad swath of the population and create barriers that its competitors are having difficulty overcoming. 3. Cost-focus strategy This strategy is crafted to give customers by incorporating good-to-excellent product attributes. A typical example is the incorporation of iPod digital music player, iTune website for the sale and download of music in the computers provided users of Apple Computers Value for money. 4. Focused- differentiation strategy Apple has differentiated it products focusing on the professionals and producing computers tailored to meet exact needs professionals. Computers designed for professionals have complex functions that meet their todays requirements. Focus strategy based on cost. This strategy is concentrating on narrow market segment by providing low cost products to the segment. Apple has achieved this through the production of iBook computers to serve the customer section. If an organization is in a fiercely competitive market, it can choose to focus on a very narrow segment ofShow MoreRelatedApple Inc3605 Words   |  15 Pages| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategiesRead MoreApple Inc843 Words   |  4 PagesApple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-tradedRead MoreApple Inc.2382 Words   |  10 PagesApple: An Introduction Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. 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It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it wasRead MoreThe Challenge For Apple Inc918 Words   |  4 PagesTim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie Baldwin, 2015). This case study is going to discuss the case factsRead MoreApple Computer, Inc.1447 Words   |  6 PagesApple Computer, Inc., is an American multinational corporation. The company originally founded on April 1, 1976, is located in Cupertino, California. Apple is renowned for the ir designs, having developed their own computer software and personal computers that have revolutionized the world of electronics. Apple was the first company to introduce the 8-bit fully functional home computer called, Apple II, in 1977. The Apple II eventually became the first successful commercially produced microcomputersRead MoreIntroduction Of Apple Inc. Essay1051 Words   |  5 PagesIntroduction (KS) Apple Incorporated is a multination technology company that designs, manufactures, and markets, mobile devices used for communication and multimedia purposes. The company also offers various software, services, applications, and accessories to accompany its’ devices. Based in Cupertino, California, the company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The original goal of the company was to create and sell personal computers. The companyRead MoreApple Inc. in 2010762 Words   |  4 PagesKey Success Factors There are several key success factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and storeRead MoreThe Apple Inc. Company1325 Words   |  6 PagesResearch The Apple Inc. is a multinational corporation that creates electronics, personal computers, computer software, and commercial servers, and is a distributor of media content. The company also sells and delivers digital content through iTunes and the App store.The founders of Apple are Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple was founded April 1st, 1976, and incorporated January 3rd, 1977 in Cupertino, California. To learn about the history of Apple, it was important for me to